About us

The financial industry is broken. It pitches us products we don't need, makes things sound more complicated than they are, and earns money even when its users don't. 

We're here to change that.

Somehow, our schooling doesn’t really prepare us to be masters of finance. Many of us hack together our financial education with advice from our parents (warranted or not), our friends or Google searches. Worst, nearly 65% of divorces are attributed (at least in part) to money.

At Zeta, we believe that mastering your money is a core skill for every relationship. Using a combination of technology and advice, we want to help 20 million American couples get ahead of their finances. From planning for your first paycheck to paying for college debt, saving for your first house to prepping for child #1, Zeta’s mission is to help couples get smarter about money and have more successful relationships.

You can read our founding story here.

Aditi has been obsessing about personal finance ever since she got her first paycheck. After spending years working with young professionals, she was surprised at the lack of financial support they had access to. Moreover, she was frustrated by her own experience in trying to merge her finances with her significant other. To solve both these problems, Aditi launched Zeta.

Aditi has spent 12+ years at the ground floor of two venture-backed startups (General Assembly, Guild Education) and served as Executive Director in the world's leading social entrepreneurship organization (Ashoka). She's also been featured in Forbes and Harvard Business Review. Aditi has a BS/BA in Business and Psychology from UNC Chapel Hill.

Founder & CEO

Meet Our Team

Kevin is passionate about building technology and solving problems that enable people to better their lives. During his 10+ years in tech, he's launched a development agency, worked at multiple venture-backed startups (General Assembly, EdSurge, YouEarnedIt) and worked as a software consultant. He's a senior level engineer, full-stack aficionado (yes, even the infrastructure side), engineering manager, coach, and early-stage product engineer.

Along the way, Kevin was often unsure of how to best handle his finances, especially during a serious relationship, turned engagement, turned marriage. Kevin is in love with the idea of helping couples learn how to do things better, enriching their relationships in the process.



Jess found her passion for personal finance when she learned how to hack online resources to pay off her debt in 1.5 years. She's now committed to helping others learn the same tips and tricks she used to get herself out of debt.

Jess has spent her 10+ years career creating online learning experiences at Viacom, General Assembly, Extension Engine and Columbia University. She's also taught courses on data analytics, Google Scripts and Product Management to more than 1,000 students.  

Jess has a Masters in Instructional Technology and Media from Columbia University and a BA in Commerce, Management Information Systems from Concordia University.



Sam is a driven UX designer with a passion for creating big data products. In his 10 years of experience, Sam has focused most of his efforts towards digital finance. After years of designing for institutional finance, he finally found his way to personal finance where he is flourishing with Zeta. Sam’s goal is to make Zeta’s user experience not just usable, but incredibly delightful. 

Despite designing for money, Sam was never a master at managing his own money. These challenges became amplified in relationships, and this is why the Zeta mission so profoundly affects Sam. He is the end user! Full-Stack Designer? No, Full-Circle Designer.



Goose feels passionately about food, walks and making people happy. He's worked hard to build out his HR skillset and is willing to talk to anyone, especially on a walk. Goose first fell in love with personal finance when he learned that money helped him buy more cookies. To get an intro to Goose, find him here.



Keith enjoys building great software. In the past he was a data engineer building tools for Ever since learning React using tutorials on his phone (while traveling in Thailand no less) he’s been obsessed with creating rigid component-based design systems. When not working he is probably lying on the floor with his cat or reading the latest YA fantasy.

Keith was lucky to have learned about personal finance early in his career because some extreme savings practices allowed him and his partner to travel around Asia for 6 months. He is thrilled to be building tools that can help others have similarly inspiring experiences.



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