About Us

With salaries averaging $40,000 for young adults, coupled with 69% of millennials having less than $1,000 in their savings account and student debt soaring to $30,000 on average per person, adept money management is a core tenet for any successful relationship. Add to that the fact that, according to a recent Experian survey, nearly 60% of divorced couples attribute their breakup (at least in part) to financial issues. Somehow, our schooling doesn’t really prepare us to be masters of finance. Many individuals and couples hack together their financial education with advice from their parents (warranted or not), their friends or Google searches.

At Zeta, we believe that personal finance is a core life skill. With a combination of technology, advice and accountability, we want to help 19 million American couples get ahead of their finances. From planning for your first paycheck to paying for college debt, saving for your first house to prepping for child #1, Zeta’s mission is to help couples get smarter about money and have more successful relationships.

You can read our founding story here.

Jess found her passion for personal finance when she learned how to hack online resources to pay off her debt in 1.5 years. She's now committed to helping others learn the same tips and tricks she used to get herself out of debt.

Jess has spent her 10+ years career creating online learning experiences at Viacom, General Assembly, Extension Engine and Columbia University. She's also taught courses on data analytics, Google Scripts and Product Management to more than 1,000 students.  

Jess has a Masters in Instructional Technology and Media from Columbia University and a BA in Commerce, Management Information Systems from Concordia University.

Kevin is passionate about building technology and solving problems that enable people to better their lives. During his 10+ years in tech, he's launched a development agency, worked at multiple venture-backed startups (General Assembly, EdSurge, YouEarnedIt) and worked as a software consultant. He's a senior level engineer, full-stack aficionado (yes, even the infrastructure side), engineering manager, coach, and early-stage product engineer.

Along the way, Kevin was often unsure of how to best handle his finances, especially during a serious relationship, turned engagement, turned marriage. Kevin is in love with the idea of helping couples learn how to do things better, enriching their relationships in the process.


Founder & CEO

Aditi has been obsessing about personal finance ever since she got her first paycheck. After spending years working with young professionals, she was surprised at the lack of financial support they had access to. Moreover, she was frustrated by her own experience in trying to merge her finances with her significant other. To solve both these problems, Aditi launched Zeta.

Aditi has spent 12+ years at the ground floor of two venture-backed startups (General Assembly, Guild Education) and served as Executive Director in the world's leading social entrepreneurship organization (Ashoka). She's also been featured in Forbes and Harvard Business Review. Aditi has a BS/BA in Business and Psychology from UNC Chapel Hill.



Meet Our Team



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